THORSPORT: Sponsors Rejoin For Atlanta
03-04-2010 9:24 am

Easy Transitional Cabinetry's etc. Brand Cabinets and SouthernCandle.com Rejoin ThorSport Racing for Atlanta

Easy Transitional Cabinetry's etc-brand cabinets and Southern Candle, Inc. will rejoin ThorSport Racing for the upcoming NASCAR Camping World Truck Series race at Atlanta Motor Speedway on Saturday March 6. Both companies will feature their respective websites; etc's EasytoInstall.com will be featured on the hood and quarter panels of Johnny Sauter's No. 13 Chevrolet Silverado, while SouthernCandle.com will be displayed on the tailgate.

Additionally, Curb Records recording artist Tim McGraw and his new album Southern Voice will be featured on the bed cover.

"We had a great time at Daytona, we generated a lot of exposure and created a lot of business relationships," said J.D. Brown, CEO of Expo Holdings, Easy Transitional Cabinetry's parent company. "Johnny Sauter is an intense competitor and wants nothing more than to win every race he's in, and we are excited to be a part of him going and chasing after the checkered flag in Atlanta. Johnny and the No. 13 team ran really well at that type of track in 2009 and I look forward to seeing the etc. and EasytoInstall.com brands running up at the front on Saturday."

etc. cabinets are a do-it-yourself system that allows home owners, apartment managers, businesses, hotels, hospitals, and any other facility that uses wooden cabinetry, to easily update the facing of their cabinets without the need - and expense - of hiring a contractor. The patent-pending etc. system easily allows anyone to slide out the front component of their cabinets, the drawers or the doors, and replace them with new ones.

"We generated a lot of web traffic during the week down in Daytona and we look forward to welcoming even more NASCAR fans this week during the Atlanta race week," said Randy Whittington, CEO of Southern Candle, Inc. "Being based here in North Wilkesboro, we're obviously big believers of the southern lifestyle and there isn't anything that reflects that lifestyle more than NASCAR racing - which can be traced all the way back to its roots here in Wilkes County. We're very happy to be able to stay involved with the ThorSport team and we hope we can cheer Johnny on to victory this weekend."

"Our hometown, North Wilkesboro, North Carolina, is where many believe stock car racing was really created back in the 1940s and 1950s," said Gary Jordan, president of Southern Candle. "We believe in racing as a way of life and as a marketing platform, and we're confident ThorSport Racing is going to deliver for us."

Southern Candle Inc. produces premium hand-made candles in dozens of scents. In all, nearly 500 different products are available on the company's website, SouthernCandle.com, and in several retail outlets nationwide.