As NASCAR teams make final preparations to begin the 2010 race season, the National Association for Stock Car Auto Racing, Inc. (NASCAR) announced the lineup of 2010 NASCAR Prize Money & Decal Program sponsors for all three national series.
The NASCAR Prize Money & Decal Program, commonly referred to as the Contingency Program, is administered by the Charlotte, N.C.-based NASCAR Automotive Group. The program strives to build strong relationships with high-quality, performance-driven brands that are leaders in their respective categories and award money to NASCAR teams via per-race and year-end awards. Competitors become eligible for prize money by displaying sponsor decals on the front fender of their race vehicles. In some instances, use of a sponsor's product is also required.
"We are very pleased to have such a strong lineup of NASCAR Prize Money & Decal Program sponsors in the national series this year," said Odis Lloyd, managing director, NASCAR Automotive Group. "This program provides strong visibility in our sport and these companies provide valuable dollars to our teams and, in many cases, valuable products and services through their contingency relationships."
