In 2009, Hornaday recorded six wins, 15 top-five and 20 top-10 finishes on the way to his fourth NASCAR Camping World Truck Series championship (2009, 2007, 1998 and 1996) and KHI's second championship (2009 and 2007). Hornaday went to victory lane adorning the Longhorn Moist Snuff red, yellow and black colors for four of his six wins.

"Longhorn has been a great partner," said Hornaday. "They understand racing and use it to sell their products. They know how to reach out to the fans; I think the Truck Series is the perfect place for the Longhorn brand. They are an awesome group of people to work with. We are really excited to have them back for 2010. We had a lot of success last year and I hope we can top it this season."

Longhorn's brand manager Charlie Kivett continues to experience the values of the racing program.

"We have formed such a powerful relationship with Ron, Kevin and all of KHI," said Kivett. "We saw an increase in excitement with our sales force, higher product recognition and increased exposure as a direct result of our partnership with KHI. We have also been able to foster other relationships with groups throughout the NASCAR community. Ron and Kevin have become recognizable faces associated with our brand and we are pleased to be able to support their efforts in 2010."

KHI co-owner Kevin Harvick appreciates the longevity and brand awareness the sponsorship renewal brings.