SPEED announced that it will bring back Bullrun, the popular cross-country amateur road rally program hosted by former pro wrestler and self-admitted car fanatic Bill Goldberg, for a second prime time season on the network.
"We knew early last year that we wanted another season of Bullrun on SPEED," said SPEED SVP of Programming Steve Craddock. "All the elements which made the series work last season have been elevated. The improved challenges, great locations, interesting teams with a variety of vehicles and a twist in the rules will provide viewers a series which delivers adrenaline and action in every episode. This is no casual drive. The viewers will be in the car with the teams facing tension, suspense and the challenge of beating the competition for $200,000 in cash and prizes."
SPEED has ordered 10 one-hour episodes produced and delivered in 720p HD, with season premiere scheduled for February 2010.
The 2010 season premiere of Bullrun will be made available through advanced screening via SPEED's 38-million-household cable, satellite and telco VOD distribution platform. Bullrun also will be featured on an updated SPEEDtv.com mini-site with new team bios, behind-the-scenes clips, live chats and a new Bullrun community section.
SPEED™ is the nation's first and foremost cable television network dedicated to motor sports and the passion for everything automotive. From racing to restoration, motorcycles to movies, SPEED delivers quality programming from the track to the garage. Now available in more than 79 million homes in North America, SPEED is among the fastest-growing sports cable networks in the country and, the home to NASCAR on SPEED and an industry leader in interactive TV, video on demand, mobile initiatives and broadband services. For more information, please visit SPEEDtv.com, the online motor sports authority.
