The rain-delayed NASCAR Camping World Truck Series race from Dover enjoyed a five-percent Nielsen Household Ratings increase year-to-year, scoring a .86 (626,000 households) and peaking at a 1.11 (811,000 households). In 2008, the Dover Truck race earned a .82 (597,000 households) Nielsen Rating, peaking at just .99 (719,000 households).
After a year of double-digit ratings growth in 2008, the Dover race marks the third time in five races that ratings have increased on SPEED™ for the NASCAR Camping World Truck Series in 2009. Daytona numbers were up 21 percent and Atlanta was up 23 percent. Charlotte was down slightly during All-Star week and Kansas was run on a Monday afternoon after being rained out over the weekend.
In 2008, 19 of 22 NCWTS races on SPEED™ enjoyed ratings growth, 15 in double digits.
In addition, the popular NASCAR Camping World Truck Series pre-race show, NCWTS Setup with Krista Voda, was up 58 percent from a year ago, earning a Nielsen Rating of .57 as compared to .36 in 2008.
SPEED™ is the nation's first and foremost cable television network dedicated to motor sports and the passion for everything automotive. From racing to restoration, motorcycles to movies, SPEED delivers quality programming from the track to the garage. Now available in more than 78 million homes in North America, SPEED is among the fastest-growing sports cable networks in the country and, the home to NASCAR on SPEED and an industry leader in interactive TV, video on demand, mobile initiatives and broadband services. For more information, please visit SPEEDtv.com, the online motor sports authority.
