ATLANTA NASCAR CAMPING WORLD TRUCK SERIES RACE PEAKS AT NEARLY 1.2 MILLION HOUSEHOLDS ON SPEED
SERIES CONTINUES DOUBLE-DIGIT NIELSEN RATINGS GROWTH
The NASCAR Camping World Truck Series broadcast from Atlanta Motor Speedway scored a Nielsen Household Rating of 1.29 (943,000 households), peaking at 1.63 (1,197,000 households. The Nielsen Rating is a 23-percent increase over last year's 1.05 (753,000 households) and a 61-percent increase over the 2007 Atlanta race (.80).
After 19 of 22 NCWTS races on SPEED saw Nielsen Ratings growth in 2008, 15 in double digits, numbers continue to climb in 2009 on SPEED as Daytona enjoyed a 21-percent increase to open this season.
SPEED is the nation's first and foremost cable television network dedicated to motor sports and the passion for everything automotive. From racing to restoration, motorcycles to movies, SPEED delivers quality programming from the track to the garage. Now available in more than 78 million homes in North America, SPEED is among the fastest-growing sports cable networks in the country and, the home to NASCAR on SPEED and an industry leader in interactive TV, video on demand, mobile initiatives and broadband services. For more information, please visit SPEEDtv.com, the online motor sports authority.