NASCAR CRAFTSMAN TRUCK SERIES ON SPEED™ HITS ONE MILLION HOUSEHOLDS

The NASCAR Craftsman Truck Series race from Talladega broke the million-household mark at its peak and continued a strong, season-long trend of NCTS ratings increases on SPEED.

The event scored an average Nielsen Household Rating of 1.11 (816,000 households), an 18-percent increase from last year. Race coverage peaked at 1.36 (1 million households), a 15-percent increase over last year's peak of 1.18.

NASCAR Craftsman Truck Series events on SPEED have enjoyed double-digit Nielsen Ratings increases in 10 of the last 14 races.

Other programs scoring well over the weekend included NASCAR Nextel Cup Series qualifying (.90, 660,000 households), NCTS Setup (.82, 600,000 households) and NASCAR RaceDay (.78, 570,000 households).

As the championship battle heats up, the NCTS action on SPEED continues Oct. 18 at Martinsville with the popular pre-race show NCTS Setup with Krista Voda at 2:30 p.m. ET, and race coverage beginning at 3 p.m. ET.

SPEED is the nation's first and foremost cable television network dedicated to motor sports and the passion for everything automotive. From racing to restoration, motorcycles to movies, SPEED delivers quality programming from the track to the garage. Now available in more than 78 million homes in North America, SPEED is among the fastest-growing sports cable networks in the country and, the home to NASCAR on SPEED and an industry leader in interactive TV, video on demand, mobile initiatives and broadband services. For more information, please visit SPEEDtv.com, the online motor sports authority.