TEAM NEWS: Chaffin Gets Additonal Sponsor Help for Martinsville
03-19-2008 7:25 pm

Officials of the Wholesome Foods Company here have announced that they will enhance its support of the Key Motorsports NASCAR Craftsman Truck Series team for the running of next week's Kroger 200 at the Martinsville (VA) Speedway.
 
On behalf of its Virginia's Best Water product line, a long-standing product sponsor of the Mooresville, North Carolina-based race organization, Wholesome Foods will provide additional sponsorship of the Key Motorsports #40 Chevrolet Silverado for the March 29 race in the company's home state.
 
"We're excited to step up our support of the Key Motorsports race truck for the Martinsville race for the second year in a row," said Sales Director Nathan Pence.
 
"This venture has aided our sales efforts for Virginia's Best Water over the years, and it is exciting for everyone connected with Wholesome Foods for us to add to our existing support program. The customers that we have brought to the race track respect our efforts and we have noticed a spike in sales opportunities as a result of this kind of marketing. We will continue to do more of the same and hope that it helps Chad Chaffin and the #40 Chevrolet secure another good finish at Martinsville," Pence added.
 
Chaffin, who finished a team-high 7th in last year's October NCTS race at Martinsville, will again be behind the wheel of the #40 Key Motorsports Chevrolet as the team seeks to continue its improvement after a tough start to the 2008 season.