Effective immediately, Chex Most Popular Driver wants you, and all your friends and family, to go online and be a part of NASCAR's prestigious and historic award determined by fans.  Fans can now log onto www.mostpopulardriver.com and make their vote count towards the prestigious Chex Most Popular Driver award won by NASCAR greats such as Richard Petty, David Pearson, Bobby Allison, Dale Earnhardt and others.

Last season, NASCAR fan favorite Dale Earnhardt Jr. earned his fifth consecutive Chex Most Popular Driver Award, which is administered by the National Motorsports Press Association (NMPA).  Earnhardt Jr. continues to be one of only four drivers to have won the award three or more times.  He is on a list of drivers that includes champions Bill Elliott, Bobby Allison and Richard Petty.  Only Earnhardt Jr., Petty and Elliot have won the award five consecutive times since the inception of the award in 1953.

This season, new entries for the award include international stars such as former Indianapolis 500 champion Dario Franchitti, former Formula One star Jacques Villeneuve and Canadian open-wheel standout Patrick Carpentier.

"There has never been a more exciting time to be a part of the Most Popular Driver Award," said Rohan Thakur, marketing manager for Chex cereals.  "The addition of new entries this season, as well as the exciting changes within the sport, continues to make this award one of the most prestigious in the sport.  Chex is honored to be a part of that." 

Fans can vote once a day, every day for over 40 of their favorite NASCAR Sprint Cup stars.  Voting continues throughout the season and will conclude on November 17 at 11:59 PM CST.  The winner will be announced at the NASCAR NMPA Myers Brothers Luncheon in New York City in December. 

For more information and to vote on the Chex Most Popular Driver Award, fans can log on to www.mostpopulardriver.com.