TEAM NEWS: Roush and Turner Announce Partnership
02-15-2008 1:56 pm

Roush Fenway Racing and Turner Sports announced today that they have formed a strategic partnership that will culminate in the re-launch of RoushFenway.com on February 14, 2008.
RoushFenway.com will have an updated design and layout and will include exclusive on and off track video clips, daily editorial content, real time standings, breaking news and enhanced sponsorship opportunities.

"We are very excited about our new partnership with Turner Sports," said Torrey Galida, chief marketing officer for Roush Fenway Racing.  "The alliance will allow us to provide offerings to our fans that no other team currently has access to.  We look forward to the opportunities that the newly re-vamped RoushFenway.com will offer to our sponsors, teams and
drivers."

"Roush Fenway Racing is one of the leading teams in NASCAR racing today, and we're extremely proud to partner with them to launch a new innovative team site that strengthens their brand both on the track and online," said Scott Doyne, Turner Sports new media business manager.  "The re-launched RoushFenway.com will offer new and unique features that provide an
interactive fan experience that you can't find anywhere else." 

Roush Fenway Racing has been working with Turner Sports to establish a partnership to create the most dynamic team site in NASCAR racing.  Roush Fenway Racing will have the distinct privilege of being the only team able to provide certain exclusive on-track content on their Web site.  In addition, site offerings will also include daily editorial content, real
time standings, schedules, results, statistics and breaking news.

The re-designed RoushFenway.com will provide sponsors with the additional opportunity to leverage the loyalty of the NASCAR fan base with a highly targeted digital media platform.  The site will also provide fans with access to the most cutting edge contentand functionality.  Overall, this will be a winning combination that will keep Roush Fenway Racing at the front of the field.

The partnership adds to Turner's extensive portfolio of online properties, which includes NASCAR.COM, the official Web site of NASCAR.