Craftsman®

Lucas Oil 200
Dover
SPEED • MRN • Sirius
Friday, May 13, 2011
4:45 PM ET
TV Time
8:00 PM ET SDD
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Practice Times
Thursday, May 12
2:30 PM - 3:45 PM ET
4:15 PM - 5:30 PM ET
Qualifying
Friday, May 13
!0:10 AM ET
Dover Pre-Race Season to Date
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2008 Season
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DOVER
 


Kroger 250
Martinsville
SPEED • MRN • Sirius
Sat. April 2, 2011
2:00 PM ET
TV Time
1:30 PM ET
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Practice Times
Friday April 1
11AM - 12:20 PM ET
2:10AM-3:20 AM ET
Qualifying
Saturday April 2
10:40 AM ET
Martinsville Post Race
Martinsville Pre Race
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MARTINSVILLE
POST RACE
Johnny Sauter (1)
Joe Shear Jr. (CC)
Kyle Busch (2)
Ron Hornaday Jr. (3)
Cole Whitt (R)


Too Tough to Tame 200
Darlington
SPEED • MRN • Sirius
Sat. March 12, 2011
5:00 PM ET
TV Time
4:30 PM ET
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Practice Times
Saturday March 12
9:00 AM-10:00 AM ET
10:30AM-11:30 AM ET
Qualifying
Saturday March 12
3:15 PM ET
Darlington Post Race
Darlington Pre Race
Season to Date
2010 Season
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Entry List
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DARLINGTON
POST RACE
Kasey Kahne (1)
Eric Phillips (CC)
Ron Hornaday, Jr. (2)
Todd Bodine (3)
Cole Whitt(R)


11-30-2007

SPEED Delivers Increased Viewership in 2007
TruckSeries.com Report Printer Version 

  Discuss



SPEED Delivers Increased Viewership in 2007The NASCAR Camping World Truck Series was seen by more Total Viewers in 2007 than in any other season since moving to SPEED in 2003 according to Nielsen Media Research. With an average Total Viewer count of 686,000, the Truck Series also saw impressive growth in younger demos, posting its best numbers in Men 18-34, Men 18-49 and Men 25-54.

"The NASCAR Camping World Truck Series continues to be one of the true cornerstones of the SPEED motor sports lineup," said SPEED President Hunter Nickell. "The series always delivers great racing, cool storylines and great championship battles. To have champions like (Mike) Skinner and (Ron) Hornaday taking it down to the last race of the season in such dramatic fashion was what we've come to expect from this series and we're committed to its continued growth on SPEED."

Average Total Viewers of live events since NCTS came to SPEED in 2003 (Source: Nielsen Media Research):

- 2003 - 483,000
- 2004 - 581,000
- 2005 - 672,000
- 2006 - 659,000
- 2007 - 686,000

To increase exposure of the NASCAR Camping World Truck Series and its participants, SPEED made two races from 2007 available to FOX (Martinsville and Mansfield*) and developed a new popular pre-race program, NCTS Setup, hosted by Krista Voda. In 2008, the effort will continue as the plans are to again air a pair of Truck races on FOX, with the remainder live and exclusive to SPEED.

SPEED will wrap up the 2007 NCTS season on Dec. 7, with coverage of the NASCAR Camping World Truck Series Banquet from Florida (9 p.m. ET), as well as re-airs of the Trucks '07: A Rivalry Renewed (8 p.m. ET) and Bobby Hamilton: Live to Race, Race to Live (10 p.m. ET).

SPEED is the nation's first and foremost cable television network dedicated to motor sports and the passion for everything automotive. From racing to restoration, motorcycles to movies, SPEED delivers quality programming from the track to the garage. Now available in more than 78 million homes in North America, SPEED is among the fastest-growing sports cable networks in the country and, the home to NASCAR on SPEED and an industry leader in interactive TV, video on demand, mobile initiatives and broadband services. For more information, please visit SPEEDtv.com, the online motor sports authority.

*The Mansfield race was rained out and aired tape-delayed later on SPEED



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