Lori Hamilton displays the Bobby Hamilton Boulevard street sign. (VPS Motorimages Photo)

Members of Bobby Hamilton Racing assembled during this past weekend for the naming of Bobby Hamilton Boulevard at Memphis Motorsports Park.

The renamed street leads directly to the track's grandstand entry gates.

Hamilton's widow, Lori Hamilton, and crew members from both the No. 4 Open Joist Dodge of Kevin Hamlin and No. 18 Fastenal Dodge of Ken Schrader served as grand marshals for the O'Reilly 200.

They rendered the traditional "drivers, start engines" for a race Hamilton won in 2004.

The Bobby Hamilton Racing teams watch the unveiling of the Bobby Hamilton Boulevard memorial sign. (VPS Motorimages Photo)