05-18-2007 | TruckSeries.com Report
Wood Brothers/JTG Racing is proud to announce the addition of Ravenswood, the leading producer of Zinfandel from Constellation Wines, as an associate sponsor for their No. 21 Craftsman Truck Series team. In 2007, Ravenswood's "Triple Raven" Icon will adorn the rear quarter panels of the No. 21 Truck. Located in the heart of the Sonoma Valley in California, Ravenswood will continue to build a promotional campaign through its NASCAR sponsorship. The No. 21 Ravenswood Winery Ford F-150 is piloted by a tandem driver duo of the legendary Mark Martin and the up-and-coming driving sensation from the Wisconsin short tracks, Kelly Bires. Under their rallying cry of, "No Wimpy Wines", Ravenswood strives to be bold and full-flavored; never boring and flat, which is why racing is a natural fit for the brand. Ravenswood was created by Joel "Father of all things Zin" Peterson, back in the early 1970's. Demonstrating their commitment to full-flavored wine varietals—notably Zinfandel, Ravenswood captures the essence of wine as an experience, not an elitist exercise. In pairing with both the unpredictable and exciting world of NASCAR auto racing, Ravenswood has found a partner that will share in the unbridled passion of excellence, boldness and irreverence. Come share in the fun by visiting www.ravenswood-wine.com. Tad Geschickter, President of Wood Brothers/JTG Racing: Stefanie Jackel, Brand Manager of Ravenswood: Fast Facts:
"Ravenswood is an organization that we felt would make a very nice fit with the Wood Brothers/JTG Organization. They're very excited about racing in general and how they can use the sport to promote their line of wines to the loyal fan base which we enjoy in our sport."
"We're thrilled to partner with the Wood Brothers/JTG Race team as an associate sponsor on the No. 21 Craftsman Truck Series team. NASCAR provides us a tremendous opportunity to reach our consumers in a meaningful way while they enjoy two of their passions; wine and racing."