New Sponsor For MB Motorsports Ford Team

03-23-2007 | TruckSeries.com Report

New Sponsor For MB Motorsports Ford TeamMB Motorsports announces a new sponsor for their No. 63 NASCAR Craftsman Truck and 2007 Craftsman Series race season. The team enters its 12th year of truck racing and proudly announces their new sponsor for 2007, Cooper Bussmann, Inc.

Cooper Bussmann, a division of Cooper Industries (NYSE: CBE), is headquartered in St. Louis, and manufactures and markets circuit protection products globally for the electrical, electronic and transportation industries. The company plans to incorporate NASCAR Craftsman Truck Series racing into its national promotional marketing strategies. A new program aimed at professional electrical distributors, contractors, MRO and industrial maintenance service will launch in April, 2007.

"The NASCAR Craftsman Truck Series is a natural fit," explains Bob Bender, Vice President, marketing, for Cooper Bussmann. "It's an exciting venue for our distributors to host their customers. And we are extremely pleased to be associated with MB Motorsports. Mike and his team bring a level of quality and service that closely matches our own objectives."

Based in Foristell, MO, just 30 minutes outside of St. Louis, is home of MB Motorsports and The Cooper Bussmann Race Team. MB Motorsports, Inc. owner, Mike Mittler, has over 40 years of racing experience and helped form and crew for famed NASCAR drivers Rusty Wallace and Kenny Wallace. Together with his brother, Paul, they own Mittler Brothers Machine & Tool Company where they produce world-class products and tools for race car/truck fabrication. Their tube benders and notching equipment are considered to be the very best in racing, and the Mittler Brothers name is in every major race team shop in the world. Housed in a 50,000 square foot, high-tech facility, the Mittler Brothers employ over 60 highly skilled machinists, many with a passion for the sport of racing.

"I like the challenge and satisfaction of building a team and reaching goals. Whether it's in racing or business, we pride ourselves on quality and service," states Mittler, who has recently completed his term as Chairman of the NTMA (National Tool and Machining Association), where he received special recognition and accommodation from President George W. Bush. Mittler adds, "Having a company like Cooper Bussmann as our sponsor certainly helps boost our 'on track' presence. They are building a program using racing as a marketing and promotional tool. They have a full-blown national sweepstakes promotion that showcases our team, driver and truck. It's very exciting and our goal is to represent their brand during the 2007 NASCAR Craftsman Truck Series racing season."

MB Motorsports has provided the foundation for many of NASCAR's most popular and successful drivers. Names like Carl Edwards, Jamie McMurray, Mike Wallace and the late Tony Roper have all driven for MB Motorsports.

Mittler and team manager Bill Politsch are veterans of racing and will provide Cooper Bussmann with a highly competitive team. The Cooper Bussmann truck will be driven by Scott Lynch of Burley, Idaho. Lynch, 27, graduated from the University of Utah, and has been racing since 1995. Lynch's career highlights include 2003 NASCAR Winston Series West Champion and 2003 Winston Series West Rookie of the Year. Lynch has started nine NASCAR Craftsman Truck Series events with four top 20 finishes. While widely known in the southwest and western racing circuits, Lynch intends to make his presence known on the NASCAR Craftsman Truck Series driving a full race schedule for MB Motorsports.

Additional information about Cooper Bussmann is available online at www.cooperbussmann.com.