01-24-2007 | TruckSeries.com Report
"The Craftsman Truck Series continues to provide a tremendous value for our marketing partners. The National Pork Board's partnership was a tremendous success in 2006 and I expect it will continue to be for many years." said Sullivan Worldwide President Greg Sullivan. "The National Pork Board is thrilled to continue our partnership with ThorSport Racing in 2007," said Mike Walser, Eastern Division Retail Manager for the National Pork Board. "Our opportunity to continue to raise the awareness of pork products with the consumer and to represent the hard-working pork producers provides unparalleled value." Starting with the February 16th race at Daytona International Speedway, the National Pork Board will have a significant presence on the two ThorSport Racing entries for the 2007 NASCAR Craftsman Truck Series season. ThorSport Racing fields two Chevrolet Silverados in the NASCAR Craftsman Truck Series with Willie Allen competing for Raybestos Rookie of the Year and Matt Crafton contending for the 2007 season series championship. Sullivan Worldwide is a leading producer of motorsports sponsorship in the United States. Sullivan Worldwide is best known for securing Nextel as the series entitlement sponsor for the NASCAR Nextel Cup Series on behalf of its client NASCAR. For more information visit sullivanworldwide.com.
Sullivan Worldwide Marketing Group (Sullivan Worldwide) announced today that ThorSport Racing has renewed its relationship with the National Pork Board as an associate sponsor of the No. 13 Chevrolet driven by Willie Allen and the No. 88 Chevrolet driven by Matt Crafton in the NASCAR Craftsman Truck Series.