Huge Tower to Make Debut at Daytona Speedweeks

(Artist Rendering)

Fans won't have any trouble locating the SPEED Stage this season, as the network has commissioned a 50-foot "Fan Tower" to ensure fans can find their way through the crowd. The rotating SPEED logo at the top of the tower will be lit in the evenings.

"Our at-track programs have evolved into 'must-attend' events for NASCAR fans, and we hear all the time from people who say they wish they knew where the SPEED Stage was when they got to the tracks," said Hunter Nickell, SPEED Executive VP & General Manager. "Fan interaction is the key to the success of shows like NASCAR RaceDay, Trackside, Tradin' Paint and NASCAR Performance. For SPEED, the process has grown from simply taping a television program, to creating a fan-friendly environment that adds to the NASCAR experience. We want everyone to have a chance to participate in our shows, so we're putting up a huge welcome mat."

The SPEED Fan Tower will make its debut at Daytona, directing fans from anywhere on the 480-acre property to the main SPEED Stage outside the Turn Four Tunnel. At Speedweeks, SPEED will have multiple additional stages, including one in the Fan Zone, one on top of the NASCAR Nextel Cup Series garages and another on a barge in the middle of Lake Lloyd in the infield of Daytona International Speedway.

SPEED is the nation's first and foremost cable television network dedicated to motor sports and the passion for everything automotive. >From racing to restoration, motorcycles to movies, SPEED delivers quality programming from the track to the garage. Now available in more than 74 million homes in North America, SPEED is among the fastest-growing sports cable networks in the country, the home to NASCAR on SPEED and an industry leader in interactive TV, video on demand, mobile initiatives and broadband services.