Chevrolet Withdraws Direct Sponsorship of Morgan-Dollar and Xpress Truck Teams

10-29-2006 | Ben Blake, RACER Magazine

Chevrolet Withdraws Direct Sponsorship of Morgan-Dollar and Xpress Truck Teams

Ronda Greer Photo

Although General Motors announced only a modest loss in the quarter just past, the knife has come to marketing and NASCAR.

Chevrolet officials revealed that the company would end its direct sponsorship of teams in the Craftsman Truck Series, where it had backed two teams this year - Morgan-Dollar's Nos. 85 and 46 and the Xpress No. 16.

Chevrolet Withdraws Direct Sponsorship of Morgan-Dollar and Xpress Truck Teams

High Sierra Photo

 

Chevrolet will continue to support its Truck teams, under the Silverado name, with technical and parts support, so the brand will remain established in the series, which has become largely a works series.

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