SPEEDtv.com, the Internet home for SPEED channel, scored 68 of a possible 70 points to earn "Outstanding Web Site" honors from the Web Marketing Association's WebAwards in the Automotive category. The award is based on excellence in design, innovation, content, technology, interactivity, copywriting and ease of use.
"We are thrilled that SPEEDtv.com has won a WebAward as an 'Outstanding Web Site,' said Mark Mitchell, Director of SPEEDtv.com. "Together with our development partner MindComet, our goal has always been to provide the audience with a comprehensive mix of high-quality content in a package that utilizes the latest technology while remaining easy to use and pleasing to the eye. We are honored to be recognized by our peers for those efforts. We will continue to set the bar high and provide maximum value for both our visitors and the advertisers and sponsors who support our site."
SPEEDtv.com continues to be an industry trendsetter in 2006, adding or enhancing the following features in just the last year:
- Free Video Player featuring SPEED programming highlights, news clips, original content and more
- Content Partnerships - SPEEDtv.com has always placed an emphasis on providing quality news and commentary. Through key partnerships with FOXSports, RACER Magazine, MXi Magazine, RaceFan.com and others, we continue to offer compelling, page-turning content that goes well beyond wire-feeds and press releases.
- Results - The latest race results and standings from all of the major racing series
updated within minutes of the checkered flag, plus a real connection to grassroots racing with a state-by-state track locator.
- Chats - regular interactive chats with race drivers, SPEED announcers and other movers and shakers in the industry.
- Community - SPEEDtv.com's message boards, insider.speedtv.com, continue to be some of the most active motor sports boards on the Web, SPEEDtv.com is taking the community aspect to the next level with SPEED Rides, where, through a partnership with CarDomain.com, users can show off there own tricked-out cars.
- Podcasts - Through a partnership with Raceday on Fox Sports Radio, SPEEDtv.com offers podcasts and streaming audio of a wide variety of motor sports oriented programming, including audio of some of the most popular SPEED shows, including Wind Tunnel with Dave Despain and The SPEED Report.
"This serves as a reminder that we are on the right track
but we know we have to work hard to keep up with all of the emerging trends and technologies," said Joe Tripp, SPEEDtv.com Senior Editor. "As an extension of the network, SPEEDtv.com serves as the "mother ship" for many of these platforms, particularly SPEED on-demand, SPEED on-board pass, on-demand video, podcasts, and mobile. Our goal is simple, to make SPEEDtv.com the number one motor sports and auto enthusiast destination on the Web, available WHENEVER and WHEREVER our users want it."
Founded by the Web Marketing Association in 1997, the WebAwards is the standards-defining competition that sets industry benchmarks based on the seven criteria of a successful Web site. The goal of the WebAwards is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Beyond validation, entrants benefit from a Web site assessment by a professional judging panel, which provides specific feedback on how each site ranks against standards of excellence. For more information, visit www.webaward.org.
SPEED, celebrating its 10th Anniversary in 2006, is the nation's first and foremost cable network dedicated to motor sports and the passion for everything automotive. From racing to restoration, motorcycles to movies, SPEED delivers quality programming from the track to the garage. Now available in more than 73 million homes in North America, SPEED is among the fastest growing sports cable networks in the country, the home to NASCAR TV and an industry leader in interactive TV, video on-demand, mobile initiatives and broadband services.