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| SPEEDtv.com Honored by Web Marketing Association
10-02-2006 | TruckSeries.com Report
SPEEDtv.com, the Internet home for SPEED channel, scored 68 of a possible 70 points to earn "Outstanding Web Site" honors from the Web Marketing Association's WebAwards in the Automotive category. The award is based on excellence in design, innovation, content, technology, interactivity, copywriting and ease of use. "We are thrilled that SPEEDtv.com has won a WebAward as an 'Outstanding Web Site,' said Mark Mitchell, Director of SPEEDtv.com. "Together with our development partner MindComet, our goal has always been to provide the audience with a comprehensive mix of high-quality content in a package that utilizes the latest technology while remaining easy to use and pleasing to the eye. We are honored to be recognized by our peers for those efforts. We will continue to set the bar high and provide maximum value for both our visitors and the advertisers and sponsors who support our site." SPEEDtv.com continues to be an industry trendsetter in 2006, adding or enhancing the following features in just the last year: "This serves as a reminder that we are on the right track
but we know we have to work hard to keep up with all of the emerging trends and technologies," said Joe Tripp, SPEEDtv.com Senior Editor. "As an extension of the network, SPEEDtv.com serves as the "mother ship" for many of these platforms, particularly SPEED on-demand, SPEED on-board pass, on-demand video, podcasts, and mobile. Our goal is simple, to make SPEEDtv.com the number one motor sports and auto enthusiast destination on the Web, available WHENEVER and WHEREVER our users want it." Founded by the Web Marketing Association in 1997, the WebAwards is the standards-defining competition that sets industry benchmarks based on the seven criteria of a successful Web site. The goal of the WebAwards is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Beyond validation, entrants benefit from a Web site assessment by a professional judging panel, which provides specific feedback on how each site ranks against standards of excellence. For more information, visit www.webaward.org. SPEED, celebrating its 10th Anniversary in 2006, is the nation's first and foremost cable network dedicated to motor sports and the passion for everything automotive. From racing to restoration, motorcycles to movies, SPEED delivers quality programming from the track to the garage. Now available in more than 73 million homes in North America, SPEED is among the fastest growing sports cable networks in the country, the home to NASCAR TV and an industry leader in interactive TV, video on-demand, mobile initiatives and broadband services.
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