09-14-2006 | TruckSeries.com Report
Billy Ballew Motorsports is pleased to announce the addition of Freedom Grill, "The Official Grill of Tailgating," on board the No. 15 Billy Ballew Motorsports entry in the NASCAR Craftsman Truck Series this weekend. Piloted by four-time series winner, Kyle Busch, the No. 15 will carry Freedom Grill as the primary sponsor for Saturday's running of the New Hampshire 200 at New Hampshire International Speedway. This weekend will mark Freedom Grill's first endeavor in motorsports. Freedom Grill manufactures cooking grills made especially for the tailgate enthusiast. Offering three different models, Freedom Grill is taking the tailgating industry by storm with their signature "outside of the vehicle" design. The grills attach to the trailer hitch of a vehicle allowing customers to cook and travel with the grill outside the back of the vehicle, offering no-mess, no-fuss tailgating. Taking on Freedom Grill as a broker services client, Global Performance group, LLC, immediately saw the potential for Freedom Grill in the motorsports industry. Using its industry contacts, Global Performance group organized this partnering of Billy Ballew Motorsports and Freedom Grill. "When Freedom Grill came on board with Global Performance group asking us to act as a broker for them, we were excited to expand the depth of our company," said Ken Hazlett, president of Global Performance group. "Immediately we could see the potential in pairing Freedom Grill with a NASCAR team but we didn't rush into it because we wanted to find the right fit. This opportunity with Billy Ballew Motorsports is ideal. This is a perfect example of how our company can not only help a client put their product on the shelves but we take it one step further. This NASCAR sponsorship is the perfect way for Freedom Grill to reach their market right where they use the product…the race track!" Selling twice the number of units they projected for this year, Freedom Grill executives are excited about this opportunity to join in the fastest growing sport in America and introduce their product to their target audiences. "Being a start-up company, we've always wanted to associate with NASCAR", said Freedom Grill National Sales Manager, Alan Meudt. "Our grill reaches the NASCAR fan base that has a love for the outdoors. Freedom Grill caters to those who make fishing, hunting and tailgating at their local race track a lifestyle. We appreciate the opportunity that Global Performance group and Billy Ballew Motorsports have given us and we're looking forward to having such a successful driver behind the wheel of the No. 15 Freedom Grill machine!"