Nearly Nine of 10 Now Get Speed on Basic/Expanded Basic Packages
Network Also Up to 5.2 Million Households in Canada
According to Nielsen Media Research, SPEED topped 68 million U.S. households (68,160,000) for the first time in network history with the addition of 860,000 households in August.
"With SPEED securing major NASCAR events like the Nextel All-Star Challenge and the Gatorade Duels for the next eight years, we expect to continue the network's strong growth pattern," said Hunter Nickell, SPEED EVP & General Manager. "In addition to our comprehensive motor sports coverage, SPEED also is enjoying a strong and growing presence in the automotive lifestyle arena, with our hit show PINKS being called 'the hottest car show on television' by Hot Rod Magazine."
SPEED has added more than four million households in the last year and more than 40 million homes since first measured by Nielsen in July 2000, with 87 percent of all SPEED subscribers getting the network on their basic or expanded package of service from their cable or satellite provider.
SPEED, celebrating its 10th Anniversary in 2006, is the nation's first and foremost cable network dedicated to motor sports and the passion for everything automotive. From racing to restoration, motorcycles to movies, SPEED delivers quality programming from the track to the garage. Now available in more than 71 million homes in North America, SPEED is among the fastest growing sports cable networks in the country, the home to NASCAR TV and an industry leader in interactive TV, video on-demand, mobile initiatives and broadband services.