Sullivan Worldwide Marketing Group (Sullivan Worldwide) announced today that it has secured Toyota Material Handling, USA as a sponsor of the No. 11 Toyota Tundra driven by David Starr in the NASCAR Craftsman Truck Series.

"Red Horse Racing and Toyota Material Handling are a terrific team because they share common values including: leadership, commitment to quality, excellence in execution, and teamwork." said Sullivan Worldwide President Greg Sullivan.

"This is an exciting time for our race team," said Tom DeLoach, Red Horse Racing co-owner. "The Sullivan Worldwide team has done an exceptional job for us and Toyota Material Handling is a welcome addition to the Red Horse Racing family."

Starting with the August 4th race at O'Reilly Raceway Park in Indianapolis, TOYOTAFORKLIFT.NET will adorn David Starr's #11 Toyota Tundra race truck.
"Race fans are familiar with Toyota quality from the Tundras in this series, the vehicles in their driveways and now, the best-selling lift trucks in the country being used in their workplaces and businesses," stated Shankar Basu, president and CEO of Toyota Material Handling, U.S.A., Inc. "We're excited to be associated with Red Horse Racing and David Starr in Victory Lane."

Red Horse Racing fields Toyota Tundras in the NASCAR Craftsman Truck Series for driver David Starr. Currently, Starr and Red Horse Racing rank in the top-ten in the season point standings. The team captured a victory this past April at the famed Martinsville Speedway in Virginia.

Sullivan Worldwide is the leading producer of motorsports sponsorship in the United States. Sullivan Worldwide is best known for securing Nextel as the series entitlement sponsor for the NASCAR Nextel Cup Series on behalf of its client NASCAR. Recently, Sullivan Worldwide facilitated sponsorship for NASCAR Craftsman Truck Series teams Bobby Hamilton Racing with The Fastenal Company and ThorSport Racing with The National Pork Board.