Justice Brothers, Key Motorsports Form Partnership

07-25-2006 | TruckSeries.com Report

Justice Brothers, Inc., one of the most familiar names in motorsports and the manufacturer of a leading line of specialty chemicals that is distributed worldwide, has become a marketing partner with Key Motorsports for the balance of the 2006 NASCAR Craftsman Truck Series season.

Justice Brothers will provide complimentary product to the Key Motorsports organization that prepares the #40 Chevrolet Silverado race machines for rookie driver Ryan Moore. The Duarte, California-based Company will also utilize Key Motorsports as a testing ground for new products.

"We are excited about our new-found relationship with Justice Brothers," team owner Curtis W. Key, Sr. said.

"Justice Brothers has been one of the most familiar names in racing for more than half a century, and to have our truck team become a part of their organization's marketing effort and our crew exclusively use some of their fine products on our race trucks, is an honor. We sincerely hope that we can provide exposure and relay product information to them that will make the program as beneficial for their company as it will be for our crewmembers preparing our race trucks," Key added.

Justice Brothers manufacturers and distributes some of the best automotive care products in the business and has developed comparable partnerships with some of the world's top race teams over the years in a variety of racing disciplines. Key Motorsports becomes the second Craftsman Truck Series organization to join the Justice Brothers team. The team of popular driver Brendan Gaughan, based in Las Vegas, was the first to carry the Justice Brothers banner on the NASCAR truck circuit.

The Justice brothers (Ed, Zeke and Gus) were racecar builders dating back to 1936. They started the specialty chemical company themselves, mixing products in their garage and using them on their race equipment. It was the beginning of what is today a product line that is the number one seller in many markets around the world.