AAA Mid-Atlantic Insurance Becomes Official Sponsor of Craftsman Truck Series

AAA Mid-Atlantic is proud to announce its title sponsorship of the NASCAR Camping World Truck Series race at Dover International Speedway on Friday, June 2, 2006. The race will be called the AAA Insurance 200. The multi-year deal was signed late last week.

"Auto racing is the fastest growing spectator sport in the country and so many AAA members are avid fans, so this sponsorship is a natural fit for us. This is a great opportunity to show many non-AAA members that AAA membership means more than just roadside assistance and travel support. The sponsorship serves as a strong reminder that we offer value-added, competitively priced auto, home, and life insurance products and services designed exclusively for AAA members," said Spencer M. Roman, COO and Executive Vice President of the AAA Mid-Atlantic Insurance Group.

AAA Insurance decided to seize the opportunity to capitalize on AAA's recent re-entry into NASCAR sponsorship by adding the insurance group to a title sponsorship race. 

AAA became the official auto club and insurance provider for the International Speedway Corporation (ISC) tracks in 2005, re-entering the racing world for the first time since the 1950's. After a successful partial sponsorship of Carl Edwards' Ford in 2005, AAA signed a three-year deal to become the primary sponsor of Roush Racing's #6 Ford, driven in 2006 by racing veteran Mark Martin. In 2007, Todd Kleuver will take over the #6 AAA Ford. Martin will retire to the action of the Craftsman Truck Series.  In addition, AAA Mid-Atlantic also co-sponsors the #20 Busch car driven by Denny Hamlin, whose mother is a long-time AAA employee. Little Denny, as AAA employees have always known him, is in control of the #20 Rockwell Automation Busch Series and the Federal Express Chevrolets, both owned by Joe Gibbs Racing.

AAA intends to use its motorsports sponsorships as one way to reach young drivers with safety information. No one is more aware of the need to drive with care and skill than a professional race car driver. AAA believes motorsports can be an excellent venue for delivering important safety information to the driving public.