Dale Earnhardt fans will have the opportunity to take home some great prizes and bid on "one of a kind" DEI racing memorabilia during Dale Earnhardt Day activities planned for April 29 at the corporate headquarters of Dale Earnhardt, Inc. The fourth annual event celebrates the birthday of legendary race driver and seven-time champion Dale Earnhardt.

A raffle, silent auction and live auction will be held during the day, with all proceeds benefiting The Dale Earnhardt Foundation. Five raffle drawings will be held throughout the day and tickets may be purchased for $3 each or eight for $20. Prizes include a 1/6 scale remote control #3 race car and a pair of 100 channel trackside scanners. The raffle grand prize is a Dale Earnhardt, Jr. leather jacket, signed by Dale Jr.

For the collector, a number of special items will be on display and sale to the highest bidder in both a silent and live auction. The silent auction will feature six items, including sheet metal from DEI cars signed by the drivers and Teresa Earnhardt. Fans can also bid on a signed, limited edition Gibson electric guitar created for the 2003 Dale Earnhardt Tribute Concert and a private "behind the scenes" tour of DEI for four, which also includes lunch in the Trophy Room, DEI's private dining room, among other items.

Founded in 2002 by Teresa Earnhardt, The Dale Earnhardt Foundation was established to carry on Dale's name and good works through charitable causes he supported during his lifetime. In addition to partnerships with Feed The Children, the Foundation also sponsors The Dale Earnhardt Forest program with American Forests, which was announced in April of last year, and also continues support of wildlife preservation. For more information on the Foundaiton's initiatives, please visit www.thedaleearnhardfoundation.org.